Author: Melissa Thompson

The Basic Building Blocks for a Successful Medical Website

“If you build it, they will come.” This may have been true in Field of Dreams, but when you are talking about websites, you need more. It is not enough to build a website. In order for your medical website to be successful, you need to build it the right way and that is when the web traffic will come. To develop a successful website for your medical practice, the following will be integral building blocks: Professional design. Your website is a big part of reinforcing your brand. Make sure it is professional! This means that your website is...

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5 Ways To Brand Yourself

It’s becoming exceptionally difficult these days to separate yourself from the idea of your brand, whether that’s in a personal or professional sense. So – why not embrace it? Do everything that you can to brand yourself in a genuine and intentional way, rather that having luck, fate, or circumstance decide it for you. Five ways in particular to take control of your branding is to focus on working with signs, making your social media presence known, creating a blog, interacting with people and things accordingly, and going for long-term results. By paying attention to those five pillars, you’re well on your way to being in charge of how you’re seen by the world. Sign Me Up You need symbols and images if you’re going to have a solid brand, and that means you need to work with great signage. Your signs can be graphic, or they can be physical, but they should always be consistent with each other, and they should be consistent between sets of media. Hiring a graphic designer to create the image, and then a professional printer to make any physical manifestations of your brand, should be one of your top priorities. Make Your Social Media Presence Known No matter if you’re working toward a personal or professional brand, using social media to brand yourself is extremely important these days. The better you understand how...

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Improving Patient Centricity in Clinical Trials With eCOA

The idea of “patient centricity” is nothing new in healthcare. It might go by a different name (patient focused, patient centered, patient first, etc.) but the idea is the same: All services and solutions, from treatment protocols down to the design of an advertisement, should be designed with the patient at the center. It means including patients in discussions, and getting their insights and feedbacks, and then acting based on those insights in such a way that the patient’s needs and preferences are respected. In a truly patient-centric environment, patients are partners, with the idea that by making them...

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How Instant News Impacts the Election Process

Over the last couple of years, there has been a shift in how the public sees the election process. With things like fake news and voter fraud, the general public was a little overwhelmed during the campaigns leading up to the election of President Donald Trump. The internet has brought us many good things as consumers and as a population in general. Breaking news cycles can get you information that can save your life, alerting you of a disaster in a matter of seconds, but there is a downside to having that information quickly. Here we are going to discuss ways that instant news cycles impact the election process. Social Media Mayhem As mentioned before, the fake news cycle is one that lives right along side of the real news cycle. What makes the fake and real news travel so quickly is the process of sharing on social media. Applications and websites like Twitter, Facebook and Reddit have given the general public a place to gather and get news at a moment’s notice. However, not all of that news is real and without even checking a source, that fake news can be shared very quickly, causing more harm than good. Apply that to the election process and the general public is getting fake news about a candidate that might be used to sway his or her decision about them....

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Choosing the Right Domain Name for Your Law Firm

What’s In a Name? William Shakespeare famously penned the question, “What’s in a name?” Though the Bard was pondering issues of family feuds and star-crossed lovers, his question remains relevant even in today’s high-tech environment. When it comes to selecting a domain name for your law firm’s website, a name is critically important. Your domain name is what potential clients will type into their browser to reach your website. Your domain name should be picked with great care to optimize your website’s potential to reach new clients. Below you will find the top five factors you should consider when selecting a domain name: Ease of Remembering: You want current and prospective clients to be able to remember your name with ease. A name that is too long or complicated may cause clients to have trouble finding your site. The ending of your domain name is just as important as the rest of it. Most clients will automatically use the ending .” com.” While it may be tempting to select an alternative ending if your favorite name is taken, doing so may cause clients to access the wrong website. Keep your name short, with a .com ending, and relevant to your firm so that clients will never forget how to reach their favorite lawyers. Consider the Spelling: Many law firms instantly turn to domain names that use the last names...

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Speed: Far Worse Than the Movie

For many of us as motorists, we tend to take some things for granted. Distances we travel on a day-to-day basis usually aren’t very extreme. Hours spent on the road tend to be shorter. And for many of us, the act of driving often doesn’t conflict with our livelihoods; in fact, some of us even do it just for pleasure and for the sake of driving in and of itself. However, there are those on the road who are actively on the job while behind the wheel. Some of them are traveling businessmen and women. Many of them are...

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Collaborative Law: The (More) Peaceful Divorce Alternative

The process of divorce for many couples is often a tiring and frustrating one. Sometimes it is even known to become an ugly or hostile battle if a couple or the divorce itself is particularly volatile. Many people can’t imagine that something as life-altering (more often for the wrong reasons) can be resolved in a generally cordial manner. However, the introduction of collaborative law seems to be making a change to the stigma of the divorce process. Collaborative law, in its simplest terms, is a legal mediation most often exercised in divorce and family law. The main appealing feature...

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Estate Tax Debates: Jeopardizing Your Inheritance

For many, what they leave to their loved ones when they pass on is always a lingering concern. Getting documents in order to determine who receives property or monetary inheritance as well as sorting through all the legal complications that come with it can be a daunting task to face in the later stages of one’s life. And considering how many people fear the invisible hand of death to reach out to them at any time, why would you want to postpone finalizing any sorts of plans that might allow your loved ones to be left taken care of...

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Taxi Cabs Are Cars, Too

For those of you who happen to live in a major metropolitan area, you’re probably very familiar with utilizing taxi cab services. For those of you who travel to major metropolitan areas, you’re probably also familiar with them. Living in a city where the simple storage of a vehicle can be a hassle makes commercial cab services something of a luxury. Plus, it’s not a bad feeling when you realize someone else is driving you around town. But do we ever stop to consider the possibilities of accidents that involve taxi cabs? After all, once you peel away the company logo and some of the fancy tech that cabs are generally equipped with these days, they’re just like any other vehicle on the road. And just like any other vehicle on the road, they’re being driven by just any other human being. So, what happens should you ever find yourself in an accident where you were a passenger in a taxi? The first thing you do is to inform the police if no one has already done so and seek out any medical assistance nearby if needed. At its core, it was still an auto-related accident and you’re still likely to suffer some type of injury, however minor. After that, cooperate with any authorities who have reported to the scene. You are a first-hand witness, after all (unless you...

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The (Financial) Risks of Getting Old

Let’s face it. You aren’t getting any younger. And that goes for your parents and, in some cases, your grandparents as well. However, with so many advances in medicine and treatments for disease and illness, many people are getting older. More and more these days, people are living well into their 70’s, their 80’s, even their 90’s and beyond, living happy and productive lives. During that time, unfortunately, there is a greater risk of various degenerative illnesses creeping up on people. Alzheimer’s, dementia, Parkinson’s disease…just to name a few. While many people continue to live longer lives, many are...

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