Thanks to technology, e-commerce is booming in the U.S., and most businesses are scrambling to get on board. This is the right move for companies that wish to retain their customers and increase profitability.

Current statistics show that shoppers in the U.S. are now more tech-savvy than ever, and this is reflected in their changing shopping habits. In 2015, there were 200 million digital shoppers in the U.S. alone, each estimated to have spent $1700 making online purchases. This is an astronomical number and represents a huge volume of sales. According to statistics, retail e-commerce sales in the U.S. added up to $294 billion in 2015, and this is expected to rise to an estimated $414 billion by 2018.

Attracting Online Shoppers

From the data above, it is obvious that online shopping is here to stay. This is a trend that both online shoppers and shop owners are taking advantage of. As the owner of an e-commerce store, you can use a variety of strategies to attract shoppers.

Unlike a brick-and-mortar shop, the overhead costs of an online store are relatively low . This means that online retailers can offer customers better discounts and lower prices than they would get in physical shops. Shoppers can be enticed to visit by offering exclusive online discounts on selected products found in the store.

Online retailers can build email lists of prospects and customers, and encourage new members by offering sign-up deals. For instance, new visitors to the store may be offered a discount on their first purchases, or free shipping for their premier orders. Online coupons are another great way to attract customers. These work just like physical coupons and allow shoppers to buy products at cheaper prices. Coupons and discount codes can also be used to reward frequent shoppers or those who refer other people.

Taking Advantage of the Perks

For online shoppers, the perks outlined above can greatly enhance the online shopping experience. Some online shops have more to offer than others, so it pays to do research prior to making purchases. To get the best deals, you can install a free stuff finder app on your phone or bookmark a website that boasts of being a fantastic deal finder. Either of these options can keep you notified of any current exclusive discounts, deals or promotions offered by your favorite online shops.

As mentioned before, taking advantage of the various perks offered by e-commerce stores can improve the shopping experience. Here are other reasons why you should look out for discounts and promotion codes:

Cost effectiveness
If you know how to go about it, online shopping can be cheaper than going to a physical store. The discounts, coupons and other offers allow you to buy quality products at cheaper prices. It is easy to compare prices from different online vendors before settling on one that suits your budget. You don’t have to burn gas driving around to different stores to get their prices. Should none of the vendor’s prices impress you, you can sometimes purchase directly from the product’s manufacturer online.

The added convenience of online shopping has attracted many a customer. Unlike brick-and-mortar stores, online shops have no closing time. You can do your shopping 24/7, without ever leaving the comfort of your home. As an added bonus, purchases can be delivered to your doorstep, saving you the hassle of going to pick them up from a physical store.

Controlled spending
Another advantage of online stores’ perks is that they can help curb spending. The membership discounts, online vouchers and offers for free shipping all make online shopping easy on your wallet. Doing your shopping online minimizes chances of getting distracted by other products, as often happens in physical shops. E-commerce allows you to simply click on the items you want, make your purchase and log off. You don’t have to wander down shopping aisles filled with tempting goods you don’t need. It is easy to stay focused and disciplined.

The Internet brought variety to our homes. Where before you were limited to the products available at the local shops, there is now an unlimited variety to choose from. Purchases from all over the world can be shipped to your home.

In spite of its convenience and perks, online shopping does have its dangers. Always remember to buy products only from e-commerce stores that offer secure payment methods. Do your own due diligence before making purchases and pay attention to what other reviewers have said about the online vendor. This helps ensure that your online shopping remains trouble-free.