Facebook needs to educate advertisers on how to best use their ad offerings. An overview Facebook's advertising potential and how most businesses are utilizing these tools incorrectly.
By Naren Reddy
(AXcess News) - The long term goal of every product advertiser is simple: sell more products. When a customer to makes a purchase, they go through all the phases of the purchase funnel, a theoretical representation of all the cognitive events that leads a person towards a purchase decision.
A government report says a cyberattack against 23 natural gas pipeline operators stole crucial information that could compromise security. Experts strongly suspect China's military.
By Mark Clayton,
Staff writer, CSMonitor
(AXcess News) - Cyberspies linked to China’s military targeted nearly two dozen US natural gas pipeline operators over a recent six-month period, stealing information that could be used to sabotage US gas pipelines, according to a restricted US government report and a source familiar with the government investigation.
The One Laptop Per Child program in Peru has seen mixed results, with the machine's symbolism in rural villages outpacing academic gains.
By Annie Murphy,
(AXcess News) Lacachi, Peru - When Peru decided to invest in the One Laptop Per Child (OLPC) program in 2007, the government knew it couldn't afford to rush out and buy a laptop for every child all at once.
(AXcess News) Washington - When Dr. Gholam Peyman discovered via email he was to receive the National Medal of Technology and Innovation, he thought it was a prank. The inventor of the Lasik eye surgery procedure almost deleted the message.
"I feel very much humbled and honored. This is a once-in-a-lifetime award," Peyman said. "One has a lot of moments of happiness in life. But from a professional point of view, this is one of the happiest."
Our app-driven life: Smart-phone apps are becoming the north star for millions of Americans who use them to navigate through life - shopping, playing, reading, dating, learning, and more with their fingertips.
By Chris Gaylord,
Staff writer, CSMonitor
(AXcess News) Worcester, Mass. - "There's an app for that" is more than just Apple's marketing mantra. Apps have become an American lifestyle.
New law makes it illegal to transfer your phone to another carrier, if you bought the phone through your existing carrier.
By Joanna Stern
You likely have a cellphone that you bought from a carrier, like AT&T, Verizon or Sprint, and that phone only works on that carrier's cellular and data network -- unless you "unlock" it.
That is a software process that allows the phone to work on other carriers if you put in a new SIM card or want to take the phone to another carrier for service.
Western experts who have reviewed a Russia-based report on Red October are divided over whodunnit, cyberspies in Russia or some other perpetrator. The Red October cyberspy campaign, uncovered this week, has one of the broadest geographic spreads ever identified.