mentor coach

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

News outlets are a very popular medium on the Internet nowadays with websites dedicated to niche subjects of interest, covering various topics. Chances are that every day you get to see new articles about successful companies and what they managed to achieve, especially when it comes to startups, as they sometimes go from zero to a hundred in very quick fashion. However, not all companies are overnight successes. In order to be a newsmaker and achieve something worth mentioning in the papers (or online nowadays), businesses go through a continuous process in order to improve constantly and not only become a profitable company but also a popular one.

Taking The Company To The Next Level

Improving a company takes time, and depending on the market they operate in and the size of the company, it could take a while before all the moving parts are moving harmoniously in the same direction. While some stick to the status quo when they start becoming profitable, in order to achieve a certain level of success and sustainability it’s important to make improvements all the time and use new tools that become available – from monitoring trends to using social media marketing to improve the company’s image.

Using Lean Six Sigma To Improve Productivity

A good place to start enhancing a company’s success is with a Lean Six Sigma book. Lean Six Sigma is a philosophy designed to reduce waste and focus on things which add value to the customer. The methodology enables business owners to achieve this by providing them with a set of tools. The structure of the methodology is titled DMAIC which stands for Define, Measure, Analyze, Improve, and Control. The idea behind it is to make sure that a company carries out these activities in a structured way in order to improve its business. The process of improvement detailed by Lean Six Sigma focuses on the full picture, aiming to remove any defects in certain areas. This idea of understanding the root cause of an issue helps eliminate the cost and makes sure that problems are being actively dealt with.

Taking Advantage Of Technology

One of the main things to do is check the office space and notice the kind of technology employees use. Focusing on social media strategies or improving the company’s website are certainly important elements, but employees should have the tools at hand in order to tackle those activities. For example, using antiquated computers might not only slow down the tasks that employees have to carry out but they might not be able to handle certain processes at all. Depending on the type of company, whether we’re talking about computers or technology in general, it’s important to have the newest and fastest tools available. While this might seem like a major investment at first, it could drastically improve efficiency.

Improving The Company’s Image

In order to become a subject worth mentioning in the news, it should be clear for people what the company in question does and what it stands for. Having a unique brand is an important area of interest, as it’s a tool that enables companies to inform the world about their purpose and vision and what they can do for their customers. A company’s brand doesn’t refer simply to its name and logo, but to its reputation as well. Reputation should be a priority for companies looking to grow and evolve. Every impact with a customer can affect a company’s reputation a certain way, which makes it important for an organization to focus on feedback and on providing a good customer experience. Forming a bond with the customer can greatly improve the image of the company.

Offering High-Quality Products or Services To The Customers

While becoming a staple in the news can be beneficial to a company’s brand and legacy, it can be ultimately useless if the company doesn’t focus on offering high-quality products or services to its customers. Building a brand and an image in the media goes a long way, but people will start seeing through the ads and turn on a company if the goods offered are not up to standard. Focusing on the customer’s needs and wants is one of the easiest ways to becoming successful, as clients will be able to recognize good products.