It's a Digital World: 5 Ways to Improve Your Online Presence and Grow Your Business 1

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

Over 277 million people in the United States have access to the internet. Of these people, 79 percent regularly shop online.

Clearly, the internet is the new business frontier.

It doesn’t matter whether you’re in manufacturing or retail, if your business is not online, you’re leaving tons of money on the table. However, putting your business on the web isn’t a simple task. It takes expertise, time and money to carve out your space in a crowded digital world.

To get you started, we’re sharing 5 ways to improve your business’ online presence.

1. Build a Website

As unbelievable as it sounds, half of all small businesses still don’t have a website!

Although lack of money and technical skills are the primary reasons behind this, a website is a must-have. And not just any website, but a site that’s attractive, secure, easy to navigate, mobile-friendly, and optimized for search engines.

A website is your business’ digital headquarters. It’s where people will come to learn more about your products and get in touch with you.

2. Leverage the Power of Social Media

Social media has revolutionized how we communicate and consume information. Now it’s shaping how businesses pursue online exposure, and it’s easy to see why.

Facebook has over 2 billion monthly active users. YouTube, Instagram, and Snapchat follow closely with hundreds of millions of active users.

In business, you have to go where your customers are. This means your business has to be active on these platforms. Although it can take some time to attract a large following, sharing content regularly and engaging with fans will go a long way in increasing your brand’s visibility.

3. Create Video Content

Yes, text is still king, but video content is fast becoming the preferred content format among many internet users.

In fact, digital video is forecast to drive 80 percent of all consumer traffic in 2019. In addition, video is good for SEO.

So as your bang out quality posts for your blog, hit the record button as well. You could create video versions of your blog posts and post them on your website and social media pages.

4. Make Use of Q&A Platforms

Every day, millions of people across the globe go online to find answers to their curiosities.

Q&A platforms such as Quora are always available to provide answers, and you can leverage their popularity to grow your business’ online presence.

All you need to do is create a profile and start answering questions in your niche. If you’re an expert, users will notice the quality of your answers, and they won’t hesitate to head to your website to learn more about you and your business.

5. Hire a Digital Agency

As a business owner, you already have a lot on your plate. The last thing you want is to shift your focus to building your business’ online exposure. Plus, you might not have the skills to do it.

This is why outsourcing the task to a digital agency is a smart move. If you sell products online, for instance, an eCommerce agency will craft and implement a custom strategy to grow your company’s digital presence and increase sales.

Online Presence Is Key to Your Business’ Growth

The web has the power to take your business to the next level. For this to happen, though, you must put consistent effort into improving its online presence.

Lucky for you, we’ve fleshed out the things you should do to increase your chances of conquering the digital world. And that’s not all, our blog has more business insights for entrepreneurs like you.