Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

Marketing is the backbone of any business across the globe. It gives your business the opportunity to stand out among the competition.

It is the only way to get noticed on the market. Marketing can be simply defined as a way to spread the gospel about a product or a service.

There are many marketing techniques that businesses apply today to make their businesses know. What is common to all of them however is that marketing is an investment. This is to say, a marketer must make every effort to create an environment for his goods services to reach the market.

For e-commerce, stores, marketing can be quite tricky. It is even worse for those just starting out and they don’t have good budget to work on.

In this case, you want to ensure you have used the least effort to market your store. There are easy and cost effective ways to make your store worth your customers. Look at the ideas below.

Come up with a great logo

Sometimes you don’t have to spend too much on marketing if you can’t help it. You need to find something easy yet effective and a logo can be such.

You can invest in logo design software to create a great logo that will establish you to your customer. Consumers are always on the lookout for brands they can identify with. For this reason, having a logo can be a great way to establish your presence.

A logo is like you silent sales agent. You don’t talk to your customers but the logo will whenever you are not there. Those who use your products will identify with it wherever they see it.

A logo is like your personal signage. You put is on any product or on your store and it becomes easy for people to find you wherever you are.

Leverage your content and social media

Content is everything for online stores. People visit your store because you have something that interests them.

This comes to the point where you must create content that is both relevant and useful to the customer. They want to know how your product will help them.

Once you have your content, use social media to spread the news to the whole market. This is the simplest and the best tool for publicity. And you can do this without even paying anything.

Marketing is essential for your store. The two media given above are the most cost effective means for marketing, use them your advantage.