Sankt-Petersburg, Russia, February 10, 2019: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

Guide to driving new traffic from unknown, and even unexpected, sources

Internet governance is no simple matter, and in today’s society, those who wish to rise to the top will not only employ a wealth of various factors, like occasional guest blogs, internet marketing content calendars, revenue-generating ads, keywords and SEO. But they will also be far more methodical than their competitors, and among several other factors, this can include how they choose to execute their PPC agenda, if they even have one at all. PPC essentially stands for “Paid Per Click”, and it is exactly what the very sound of its name represents ; have a PPC strategy in place, and you will be paid for every click that’s made on your website, from any traffic at all other than your own. In other words, outside traffic (otherwise more often referred to as real, ‘organic’ traffic) is what you should really be going for every time.

You’ve got to know how to best align your PPC with some SEO as well. And all this takes time and effort. But if you’ve got a solid internet – digital marketing team at the helm, then you’re a step ahead. Use them in your favor accordingly. And remember to have them cross -stream as they more effectively research your business market and what’s ‘trending’ every week.

And when it comes to more effective PPC, you can’t have all your eggs in a single basket. The global internet pool is massive, and it has no limits. And there, some of your best future clients are still in hiding, waiting to be discovered by you, or perhaps they’ll come to you through the proper outreach. But to get there, you’ve got to diversify. One thing you can do, on this note, is to use various sources to pull up the keywords you’ll be using in your PPC ads, for instance, by using tools like Google’s Keyword Ad Planner ; a tool like this one, for instance, is every PPC expert’s dream come true as it can do so much, such as getting you semantically focused keywords around your target demographic market (while even finding such data and having it ready, in the first place, and updating it daily for you, as well, so that you don’t have to do the research).

SEMrush is another great one. So is Ubersuggest. The key is to mix it up. Don’t rely on one source on its own.