Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

SEO has become an essential marketing strategy. With technology and the tactics of using it advancing more quickly day by day, staying up to date on trends and anticipating the needs of your clients will help keep you afloat in the ever-changing digital world. So, you’re a master of SEO now, you will also have to be a master of SEO tomorrow.

Content management systems have updated their software and analytics to include automatic SEO, making strategizing easier for those who are new to the system or simply not that good with it. This type of built-in SEO may be efficient, but it does have its limitations, which means SEO will need an inevitable upgrade in the coming years.

SEO of the future will take the built-in model to the next level and introduce better, faster, and more comprehensive ways of optimization, making both users and their clients happy and in the know. Staying ahead of the game is the best way to stay in it.

Research is Key

Better research methods will be the ultimate way to improve SEO. Based on user research and combined direction from tools, marketing strategy will be better suited to the user and their clients, and with more specificity in their goals.

Anything They Can Do, You Can Do Better

Comparison is the ultimate strategy in defining how to set your brand apart from the competition, and SEO marketing is already highly competitive. SEO of the future will most likely have a feature that allows users to analyze how they compare to their competitors, and the best method of improving their efforts moving forward.

Reviewing Your Preview

It’s essential that you know how your content will look before you publish it, and there has to be a more expansive way to do so than there is currently. SEO built-ins show how your previewed page will appear in Google, but not on various other platforms. Allowing for better methods of preview will cut editing time and make sure your content looks its best.

Where Do You Rank?

Without knowing where you rank, it’s difficult to know what you need to improve. Real time ranking will allow for a comprehensive view of how your content performs from week to week.

Introducing Artificial Intelligence

Artificial Intelligence promises to aid us in all aspects of technology; SEO is no different. With more intelligent recommendations on SEO strategy through AI capability, we will no doubt see advancements in how SEO functions.

SEO in Training

Practice is the best way to learn any skill. With more in-depth training in SEO, users can be sure they know exactly how it functions, and how to make improvements when it comes time to. If you don’t already have an Ecommerce SEO consultant, you might need one.

Looking Forward

SEO is the novel marketing strategy, and best guess is that that won’t be changing any time soon, but will only become more advanced, efficient and widespread in the marketing arena.