There are plenty of ways to go about meeting people on the web. But if you are a business owner, you aren’t doing it for mere social purposes. Your goal is to make contact with people who are able and willing to become your loyal, lifelong customers. To do this, you need to cut through a lot of small talk and get straight to the point. Email marketing is an excellent way to achieve this goal.
You should be using your presence on social media to drive traffic to your website. To do so, you can make use of the various tactics and techniques associated with email marketing. These are important principles that you should be using to harvest top-notch sales leads. The sooner you are able to do so, the sooner you can begin to realize a new era of profits for your business.
Monetizing Social Media Attention
It’s a great thing to have 10,000 or 100,000 likes on your official Facebook page. But how many of those likes are longtime customers? A significant number of them are bound to be people who like your company logo or the photos you post on your page. But they are very casual – and very fickle – fans at best. You aren’t going anywhere with people like that. You need to find a way to monetize your likes.
Email Marketing: The Logical Result
If you want to make the most of your presence on social media, you need to begin using it to harvest email addresses. You can do so by asking questions, posting polls, offering free giveaways, and a thousand other scenarios. The point is to engage directly with the public and find a way to get them to sign up for your email newsletter. And if you’re having trouble building a list of contacts consider using the services of a company like DatabaseUSA.com®.
Once you have the email addresses in your database, you can begin using them to generate first class sales leads. You can send emails to your list of contacts that detail the latest additions to your inventory. You can advertise new and clearance items that are on sale. You can invite the recipients to visit your website for more details. The more traffic you drive to your site, the more sales you are likely to make.
Offering Incentives
Another important thing to keep in mind is that you can never stop the search for new sales leads. This is an ongoing process that you will need to keep up-to-date and build out your mailing list as you go. You should always be offering incentives to your customers for providing you with new sales leads. Sharing your content on the web, forwarding your emails to others, and referring your business on a regular basis are actions that need to be rewarded.
It’s a good idea to keep your loyal customers well supplied with rewards for responding to your emails and referring new customers. These are the kinds of actions that help keep your business at a profitable level. There are any number of incentives that you can provide, such as free promotional items or discounts on their next order.
Email marketing is the new standard of advertising in the 21st century. You owe it to yourself to stay up-to-date on all of the latest developments. Harvesting new sales leads will keep you safely in the loop.
