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How Female CEOs Can ‘Lead with Impact’ To Win Big

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(AXcess News) – “From 1997 to 2011, the number of U.S. women-owned businesses increased by 50 percent, “ McLaughlin says. “And in 2011, the median compensation for female CEOs was 13 percent more than for male CEOs, ” according to NerdWallet Financial Markets.

Female CEOs Moving Up The Ladder

According to Catalyst, a non-profit organization, as of Jan. 1, there were 21 women running Fortune 500 companies, including IBM and PepsiCo, That’s up from seven in 2002-2003. Among the Fortune 1000 companies, there are twice as many, including the CEOs of Neiman Marcus Group, Cracker Barrel and Dun & Bradstreet.

“Nonetheless, business women still face hurdles, “ McLaughlin notes. “Keep in mind, while 21 are Fortune 500 CEOs – a record high – that’s only 4.25 percent of the total and the figures hold for Fortune 1000 companies, less than 5 percent have a female at the helm.” As these women prove successful, there are sure to be more female CEOs following in their footsteps.

A recipient of the 2012-13 Women of the Year award presented by the National Association of Professional Women, McLaughlin watches the financial trends. While women are launching more businesses, they have an upward climb; studies show that women-owned companies are less likely to hit the $1 million mark and are more likely to fail.

A Lot To Learn

“To claim, own and keep the keys to the corner office, women executives need to be seen, heard and to lead with greater influence and impact, “ McLaughlin says.

Leading the company can be stressful, so that is another hurdle that needs to be overcome.

Key Tips

She offers three key tips:

Woman CEOs. Image by Enhialus from Pixabay

Women Make Consumer Decisions

As the numbers clearly demonstrate, business is changing. Women account for 73 percent to 85 percent of consumer decisions in the United States, which gives female CEOs yet another advantage – insight into their customers’ values, McLaughlin says.

Success. Image by Gerd Altmann from Pixabay
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