Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

When you need to increase a website’s position in the search results, strategic steps must be taken. In most cases, you won’t notice the results quickly because the process of climbing the rankings requires hard work, dedication, and patience. If you need help developing a plan, these five strategies can help.

Post Valuable Content

Many search engines have spiders that crawl web pages. When they collect data, the quality of the content is always considered. If your website doesn’t have content that’s relevant to your niche, the process of boosting your rankings will be tougher. This is why you should always maintain site authority by posting content that suits your audience or fan base. If your site has many posts that aren’t relevant, update or remove them. After you’ve made changes, update any keywords that aren’t targeted.

Provide Upgrades Regularly

On the web, updates help websites climb the rankings. In order to launch your site higher, you’ll need to design a post schedule. If you follow a solid schedule, your website will gradually rank higher each time a spider crawls the pages. Without a post schedule, you may miss opportunities to propel your site to a better position whenever the spiders don’t detect any changes when they visit your site.

Take Advantage of Metadata

Metadata is coding that spiders recognize when they crawl pages. On certain platforms, the process of providing metadata is simple because there are usually dedicated fields for this information. If a platform doesn’t have this option, web specialist can populate the data. Metadata consists of a

  • Meta title: The meta title is a line that appears on the top of a browser window. It also appears in the search results, which is why your meta title must stand out.
  • Meta description: A meta description should highlight what’s available on the page. If you post an appealing description, more people will visit your page.
  • Meta keywords: Typically, meta keywords don’t dramatically impact search rankings. However, if you include six to eight phases with targeted meta keywords, potential visitors will better understand what’s available on your page.

Use Alt Tags

Alt tags are used to describe media that’s posted on web pages. When a page has many alt tags, search engine bots have no problems locating data when web pages are shuffled and ranked. Alt tags are easy to place on a page, and they pop up before users click on images and videos.

Build Links

Contextual links are links that are placed within content on a page. They are structured different ways for search engines bots. If you need help building links, consider using PureLinq contextual link building. The main link building options are

  • On-page link building: When building on-page links, you must put links on the pages that you’re trying to rank. Some of these links should point to other pages on your site, and others should direct visitors to supporting sites.
  • Off-page link building: These links are very important because they impact search engine rankings. Off-pages links must be relevant as quality links propel web pages higher when they’re ranked.