STOP! 4 Crucial Reasons Your Leads Aren't Converting to Sales 1

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

According to Statista, lead generation ad spend is expected to reach $2.59 billion dollars in the United States by 2019. By 2023, that number is expected to reach $3.24 billion in spending.

Spending money on lead generation won’t matter if businesses can’t convert those leads into paying sales, though.

Is your lead generation strategy is failing, leaving you low on sales? Here are four mistakes you could make with your business leads.

The sooner you fix these mistakes, the sooner business can start booming!

1. Wrong Target Audience

Your target audience should include the people most likely to make a purchase from your company. If your business leads aren’t potential buyers, your lead generation process goes to waste.

Review your current list of leads and pinpoint company decision-makers.

These should also be people who have a need or problem you can answer.

According to FitSmallBusiness, leads that come from search engines have a 14.6 percent close rate. That means your SEO marketing strategy can generate more sales than other marketing methods.

However, that’s only if you’re using SEO the right way.

Search engine optimization allows you to target customers based on a list of keywords. Then, you optimize your website content to attract traffic to these pages.

That means you need to determine what your customers are looking for.

Make sure you know who your customers are and what they need. Then, develop a list of keywords that can attract these customers to your website.

That way, your lead generation doesn’t just attract website visitors, but sales.

Local SEO is important, too.

In fact, 50 percent of consumers who complete a local search on their phones end up in the story within a single day. Meanwhile, eight out of 10 local mobile searches lead to a purchase.

2. There’s No Urgency

The stars have aligned: you have a prospective buyer, your business is within their budget…but they have other priorities.

Without urgency, your business leads might sit and collect dust. Instead, you need to make your offer a priority. Now.

During the lead generation process, make your value clear.

Then, remind your lead why your offer is critical now.

3. Sell, Sell, Sell

A defined sales strategy is an important part of turning leads into customers. Every business needs a custom sales process.

That way, you can meet customer needs and know how to identify key prospects.

Remember, this isn’t a marketing call; it’s a sale. Focus on the offer, your pricing, and next steps.

Then, close the deal!

4. Training & Tools

The best salespeople are made. Develop a training program that gives your team the tools and techniques they need.

Make sure your sales team understands your product or service. This makes it easier to highlight your company’s value.

That way, they can turn any business lead into a paying sale.

With the right B2B marketing strategy, you can convert your business leads into opportunities-and those opportunities into paying customers.

Warning, Warning!: 4 Reasons Your Business Leads Aren’t Converting

Keep a lookout for these four reasons your business leads aren’t converting. That way, you can optimize your lead generation strategy and start boosting sales!

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