Retail Sale Sign.

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

While making some important decisions for a new business you have started, you may be trying to decide on the types of signage you would like to use for your storefront. It is important for you to take your time when making this decision because you want to choose the right signage that is going to make people want to enter your store because they like what they see on the outside. There are a lot of businesses that are currently using channel letters signs on the building for quite a few beneficial reasons that you should know about.

In fact, channel letters may be ideal for you to use. Before you make that decision, there are some advantages you should be fully aware of so that you know exactly why people are using channel letters as well as why you should have them installed on your building’s exterior for everyone to see when they are walking or riding past the business.

The Channel Letters Are Noticeable From the Distance

One of the best reasons to get channel letters installed on your building’s exterior is to get a lot of attention. If the letters are large and bright enough, people will see them from all over the place, whether they are driving down a stretch of the highway, riding a bicycle a few blocks away, or even walking in an area where there is the perfect view of your storefront. If people see these letters and read the name of the store, they may think about stopping over at the store to see what is being offered, whether you sell food, clothes, jewelry, electronics, or anything else that they may use.

Getting noticed from a distance is important. The goal is to get as many people to see the name of your business as possible. If thousands of people are seeing those channel letters each day, you are easily going to get a lot more exposure for your new business. More exposure leads to more customers and more customers is what will lead to more success for your new business.

They Are Made With Durable Materials That Last a Long Time

The channel letters are often made using strong and durable materials, such as aluminum. The materials are designed to last a long time despite all the regular exposure to the elements. You may be aware that this type of signage will encounter the sun on a regular basis. In addition to the sun, rain, snow, and even hail can get on the channel letters throughout the different seasons without causing significant damage.

When you are investing in this type of signage, you are getting your money’s worth because the letters will remain in good condition for many years to come, so you will not have to constantly replace the sign for your business. Even if a light goes out or something happens to one specific letter, you can always have the letters quickly repaired and properly maintained by signage professionals who know how to perform these different types of repairs in no time. Although the material is durable and strong, it is often lightweight and very easy to work with.

You Can Conserve Energy When Using Channel Letters

Unlike the traditional neon letters, LED channel letters will help you conserve plenty of energy while allowing you to keep your storefront illuminated. Having some bright, bold letters may be something you personally prefer for your storefront. If your store is still going to be open after the sun starts setting, it helps to have LED channel letters installed outside of your building so that people do not make the mistake of assuming your business is closed until the next day.

While neon lights look beautiful, they tend to waste a lot of energy, which could cost you a lot more money over time. LED lights give off that same neon glow, but they waste much less energy. As a result, you get to conserve energy, save money, and keep your storefront as bright as possible so that people know the business is open and not closed for the night.

You Get to Choose the Logo, Color, Size, and Font Style

Channel letters may be customized to your liking. You do not have to worry about your letters looking like the letters of other businesses in and around the area where your business is located. In fact, it is all about choosing colors, designs, and styles that match with the theme you have selected for your business.

The first thing you may want to do is pick out the specific color you want to use for the letters. Most businesses choose one color and stick with it, so you may want to consider doing the same instead of using a combination of different colors. Choose a color that is vibrant and exciting. After you have selected the color of the letters you want to use, you are going to need to pick out the perfect size and font.

When it comes to the size and font, less is more. You do want to make sure the size of the text is large enough to cover the front of your building. However, the font does not need to be anything that is too dramatic or fancy. Keep it simple to make sure that people can easily read the name of your business without possibly getting it wrong simply because the letters are in cursive or look a bit different.

There are many fantastic reasons to use channel letters as the signage for your new business. These letters are often noticeable from the distance, they are made with strong and reliable materials to last long, they will help you conserve energy instead of wasting it while keeping your storefront illuminated, and you can customize them as much as you want. If you are not sure what kind of sign you should have installed outside of your new business, consider getting channel letters from www.atlanticsigncompany.com because of all the benefits they can offer to you.