web design.

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

It is not uncommon for small business owners to wear many different hats, and “web designer” tends to be one of the most common titles entrepreneurs are challenged to adopt. Technology plays such a large role in our lives today that any size business has to have a functioning website to remain relevant in their industry.

The good news is that the same technology which requires your business to have a website will provide the knowledge to build it too. Start learning now, and check out a few design tips for building a successful business website.

You need to create a space for your products and services

One of the essential elements of your build should be a “Products & Services” page. It does not necessarily have to be labeled as such, but you need to design a place where visitors can “window shop.”

Your business website is your digital shop location. Creating a design that does not include a space for products and services would be counterproductive. Check out how this website integrated the products they provide into their site design.

Invest in the creation of a well-written business blog

If you do not have the time or staff to write an engaging business blog, then you need to invest in hiring a writer. A compelling, entertaining business blog is one of the best ways to draw visitors to your business site.

Your blog is also an effective marketing tool when done right. If you are able to grab the interest of readers, you will quickly build a loyal readership of return viewers.

Spend time learning about the concepts of SEO

To write a more effective blog entry, it helps to spend time learning about the concepts of search engine optimization (or SEO). SEO will help you create more effective, and better ranking, content on your website.

The key to boosting your website’s visibility is ranking high in the search engine results pages (or SERPs). Ranking within the first page of the SERPs makes it far more likely for web users to come across your website while searching key terms.

Optimize your web design for mobile access

The truth about the internet is that more people access this digital destination from their smartphones and other mobile devices than from their PCs and laptops. All of the major search engines reward mobile optimization with better rankings in the SERPs.

Integrate social media sharing links into your design

Link your website to social media in any way possible and as often as possible. Social media share buttons are your friend. Integrate them into your blog posts, your homepage, and every other page of your website, so viewers may quickly share something they find interesting.