People love to read, and they especially love to read things that can teach them something. Many of the bigger businesses in the world have already realized the benefits of publishing a book, or books, and that it can bring in more money and even more customers. Individuals and businesses of any size can benefit from book publishing.

But how do you come up with a book idea? And how do you create that book and get it out on the market? It’s not that hard, and if you’ll keep reading you’ll find a few tips to get you started.

Drawing In More Clients

Having a book available through your company is a great way to bring in more customers and clients. Just like blogging, having a published book gives you a place to show people your expertise. With more options in book publishing these days, including self publishing, it is fairly simple to become a published author.

You’ll need to promote your book, a lot, with social media and more. And you may even want to take your book with you to trade shows and business expos.

Teaching People

By publishing a well researched and knowledgeable book, you will be teaching people about something new, or giving them more info on something they may have already been passionate about.

Start with a book idea and create an outline before you even start writing. If you don’t have talent or experience as a writer you may want to hire a ghostwriter to write the book for you. This adds to the expense, but can also help ensure you have a good product once the book is finished.

Using Your Blog

Not sure what to write a book about? Use your blog as inspiration. You can do this in a couple ways; turn your entire blog into a book, or use a post that was really popular to turn into the basis of a book.

Blogs are the original way you’ve been showing your clients and future clients that you are an expert in your field, so why not use that success as book inspiration. You’ll also want to make sure that you are promoting your book through your blog, and your social media, of course.

EBook Or Printed

Two of the most important decisions you’ll make when it comes to publishing your business book is whether or not you want to self publish or go traditional, and whether you want it in print, online, or both. EBooks are becoming more and more popular, but there are still plenty of people that prefer the feel of a real book in their hands.
You may want to do your book through a place like Lulu or CreateSpace, which are print on demand places that can save you money on getting your book in print. You can opt for both eBooks and published books, opening up the ability to take copies to trade shows and to sell from your storefront.