Marketers have been using the social media for a long time, although sites like Facebook and Twitter have been their main focus. But, things have changed in the last couple of years, when Instagram became an important player in the social media universe. Here are some facts that show the real marketing potential of Instagram:
- As of January 2018, there are over 800 million active Instagram users
- Almost 60 percent of people between 18 and 29 are Instagram users
- More than 4 billion Instagram likes are made each day
- More than 60 billion photos have been shared through this social media app
- It’s estimated that around 8 million Instagram profiles are used for promotional purposes
All of this shows that a proper internet marketing strategy needs to take Instagram into consideration. Unfortunately, boosting the number of Instagram followers is everything but an easy task. The competition is huge, so the marketers need to work hard in order to achieve their goals. If you’re one of those who struggle to boost their followership, here are 3 tricks that can help you with that!
1. Get the Most of Your Hashtags
According to a research, the posts with hashtags get 12.6% more engagement than those without any. But, simply putting a word next to the # symbol is not enough. You need to make sure they will reach the right audience.
They need to be relevant to the topic of your post, while also trending at the moment of posting. For example, this means is that there’s no use making posts about an event that happened months ago. However, there are some evergreen hashtags, which are always trending. Those include the following:
A smart idea is to use the hashtags that target your fellow marketers, such as these:
2. Post Your Images/Videos at the Right Time
Information is the key for successful social media marketing. If you know when is the best time to make Instagram posts, you will be able to get the most of them. If your targeted audience is in the United States (or in another county in similar time zones, like Canada, Mexico, Brazil), you should do your best to post images/videos between 2AM and 5PM.
Another important piece of information is that the Sunday is the day in which the least number of Instagram posts are made. What this means is that if you make posts that day, they will get much more exposure.
3. Buy Instagram Followers
Even if you post engaging content regularly and make sure to put proper hashtags, you might still find it difficult to attract a significant number of followers. The reason is that the users attracted to the most-popular profiles. What this means is that they generally prefer to follow the accounts that have less than at least a few thousand followers.
The problem is that getting there is not easy – it requires a lot of time and effort. The good news is that you can join the “million-followers club” by buying Instagram followers! The only thing you need to make sure is that the followers you’re paying for are genuine. If you buy likes, shares, and follows of real people, you’re guaranteed to achieve a massive success!