4 Reasons Why Product Packaging Is Important

One recent study concluded that “packaging now is regarded as an essential component of our modern lifestyle and the way business is organized.” This is just a confirmation of what online business owners already know. Product packaging plays an important role in a customer’s decision to choose your product and to keep buying it. For instance, For example, custom printed boxes for perfume, makeup and health & beauty products create additional brand value and can be a powerful marketing tool.

Product packaging is the first contact you have with someone who valued your brand enough to give you their money. Smart business owners use this opportunity to their advantage to communicate a memorable experience. Here are four factors to consider when choosing unique package designs for your products:

1. Make your brand stand out from the competition.

Attractive packaging can be especially effective if your competition has flimsy for unimaginative packaging. With dozens or hundreds of competitors in many markets, it’s critical to capture and keep your audience’s attention. Make yours is unique.

2. Choose a color that positively influences customer purchasing

The colors you choose for your shipping boxes has a big impact on your brand image–so choose wisely. It impacts customers’ buying decisions, thanks to the way our brains react to certain colors. White packages convey purity, safety and simplicity, whereas light blue sends a playful message.

3. Product packaging is your best brand tool

Your product packaging can act as additional advertising and marketing channels, especially for new and growing companies. For instance, if you sell health and beauty products, such as soaps and perfumes, floral or other natural patterns in green or earth tones convey a pure, organic image that consciously and unconsciously influences your sales long before these get a first whiff of the soap or perfume itself.

“If your brand means something to you, has a well-rounded image and a well-reputed name in the market and growing firms, you must feel obligated to provide your customers with the best of products.” according to Custom Packaging Pro, an online packaging supplier.

4. Packaging creates brand recognition

All famous brands all have memorable packaging. Some are so successful that they’ve barely touched their packaging design in decades. Small businesses need consistency and quality in order to achieve brand recognition needed to grow their market share. That’s makes it vital to get certain things right, such as the color, logo and package design.

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Melissa Thompson

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.