CRMs: The Most Essential Marketing Tools of 2019

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Customer Relationship Management systems (CRMs) are the most efficient way to increase team productivity in 2019. This article will explore why businesses need CRM marketing more than ever.

1. The Core Value Proposition of CRMs

What if I told you that there was a tool out there, that at its core, would save you time, make you money, and prevent failure from happening. At its heart, that’s what a CRM does. It gives you all these incredible benefits through a automation, tracking and organization systems. Everything we cover in this article will serve as a means to an end for the items mentioned above.

2. Lead Tracking And Management

If you don’t have a CRM the chances are that you’re managing your leads through some notebook or whiteboard. The only problem is that tracking leads that way is incredibly inefficient and doesn’t give real-time information to anyone else on your team.

According to the mortgage crm marketing firm bntouch, integrating an automated and centralized platform will bring your lead conversion to another level. By creating an online tracking system for leads, you’re never losing information, you’re never miscommunicating to your team members and you’re able to take it a step further.

Setting automatic reminders and creating automated follow ups is a gigantic innovation in the marketing field. Before CRMs, sales people would have to do this work manually. The result was that they would invest large chunks of time and still wouldn’t be able to execute on a follow up campaign. Leads would lost and so would profit.

The CRM tracking and automation system saves time by taking away most of the manual work and increases revenue by preventing common human failures. Never let another lead fall through the cracks again – implement a CRM.

3. Ease the Sales Process

You want the sales process to be as quick and painless as possible in order to get the highest conversion rates. CRMs help you accomplish this through market segmentation and customer analytics. They work by compiling the data from you and all the other salespeople and identifying patterns. Through this system, you’re able to profile customers in order to get a more standardized yet custom sales process.

When each individual is part of a sales process that’s custom tailored to them, you’re bound the get more conversions. Although this process sounds complicated, it’s a lot simpler when you’re actually operating the CRM.

The Downsides of a CRM

CRMs aren’t perfect though. Some market themselves as “one-size fits all” while others are niche specific. As a general rule of thumb, you want a CRM that’s custom tailored to your industry. For example, Salesforce is a more generic crm for all salespeople while bntouch is a custom CRM for the mortgage industry.

On top of that, CRMs tend to have an initial learning curve associated with them. If you can overcome that learning curve and get used to the system then you’re in a great position. However, this learning curve does mean that once you learn a CRM, then it’s inefficient to try a new one out as you’ll deal with a new curve. In short, there’s low mobility between platforms, once you buy one you’re softly committed to it.


CRMs are an absolute must for the companies that want to succeed. They save time, increase sales, and make everyone’s lives infinitely easier. They’re more than just a marketing luxury, in 2019 they’re a necessity.

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Melissa Thompson

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of and writes about health, wellness, and business topics.