Getting the Word out There: A 5-Step Introduction to Email Marketing for Beginners

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Email marketing is not a new concept in the online world but it has gone through some transformations over the years. Businesses have been able to generate $38 per every $1 spent on email marketing. These types of profits are just one reason why you should be using email for great results in your business.

Don’t worry you’re new to the online business world or have little knowledge of how this all works. Check out this simple 5-step introduction to email marketing for beginners.

1. Establish a Target Audience

Before you’re able to send out any emails, you need to figure out what audience you’re trying to target. Researching the psychology of prospects is an important part of marketing for beginners.

You should be figuring out what types of offers they’re interested in, how you can grab their attention and what it would take to convert them from a lead to customer. Although this comes later down the line, it should be mapped out before you start marketing your business.

2. Open Email Marketing Service Account

There are multiple email marketing service providers that offer quality services. You’ll have to do a little research to decide which one actually suits you best.

Some may look very similar but you can also read reviews to check out features that are included. For instance, if you’re stuck between Mailchimp vs Klaviyo, it may be best to read what other businesses have to say. Testimonials are extremely valuable when it comes to marketing for beginners.

3. Create Capture Page

Here is where you start to put the data from your research to work. Creating a capture page, also known as a landing page, might seem like an intimidating step in marketing for beginners. But there are some key factors you can add to make sure it runs effectively.

Your capture page is for gathering emails from leads. Typically you offer them something valuable to them in exchange (such as free eBooks download, discount code, etc). Getting visitors to give you their contact information is essential to you building your email list.

4. Setup Email Campaign

Once you’ve started building an email list, you’ll need to begin sending emails out. If you have a particular goal in mind, for instance, to launch your online course, it’s best to set up an email campaign.

Your campaign is a series of emails that ultimately lead up to the announcement. Make sure you are sending relevant emails that your audience cares about or they won’t even bother to open them. It’s also important to write killer subject lines.

5. Nurture List

One factor that is often forgotten about in email marketing for beginners is how important it is to build relationships with customers. This is done by nurturing your list. It’s your job to provide your audience with interesting and engaging content.

They will begin to know, like and trust your brand. You should not be selling to them in every single email. Focus on serving your audience in order to build strong, genuine relationships.

Looking for More Tips on Marketing for Beginners?

Getting your business started with email marketing may seem a bit overwhelming in the beginning. But once you get solid systems set in place, you will begin to see the benefits.

If you’re looking for more help with marketing for beginners and getting your business off the ground, check out this article for more tips.

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Melissa Thompson

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of and writes about health, wellness, and business topics.