Game-Changing Technologies Give a Fresh Face to the Video Production Industry

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New technologies are transforming all industries to their bits and the video production industry is no lesser impacted by those. As today’s data centres across all industries are changed to their core, video production companies are enabled to produce, edit and deliver significantly better-quality video content: crisp, sharp and more accurate content with them.

When we think of 3D videos and high-quality content created with the immense contribution of augmented reality, is easy to forget that we didn’t enjoy these perks some decades ago. These advancements took place only some years ago with the help of powerful servers and potentially unlimited storage space. To these perks, ass super-fast Internet connection and ingenious applications for augmented reality and artificial intelligence.

HD, 3D, 2K, and now 4K are new entertainment methods we lacked just a few years back. With them, the viewer is able to enjoy higher resolution, better frame rates and sharp, bright colours as these technologies become widely accessible. But all that data travelling through networks is challenging those and increases the demands from the IT infrastructure. But how is this matter approached and how is technology giving the video production industry a completely new face, in the following paragraphs.

Cloud-Enabled IT Infrastructure

The video production industry is a highly competitive one. In this context, with new demands deadline-wise and schedule-wise, new demands from the IT infrastructure used by video production companies, appeared. Cloud-enabled infrastructure allowed video production teams to keep up with their deadlines and new projects, transforming those in new wins and hits. All this, with the help of more computer power and the capacity to accelerate behind-schedule projects and boost their finishing parameters. This reality becomes more and more common in video production companies and it’s incredibly beneficial to those, as they now have better collaborative capacities and archiving. Remote cloud capabilities are boosting the efficiency of these teams by up to 50%, according to a 2018 annual survey.

Advanced Analytics Capabilities

All tools today are able to deliver information on who and how is using certain data. This allows video production teams and their IT department for determining easier and better which content, data or files can be tiered and what data is no longer necessary. Remember that this is a capacity newly-acquired by companies in the industry. This allows data managers and administrators to come and meet the data growth needs of their companies and manage better which data is relevant and which data is no longer needed. Thus, they are now able to make better, informed and intelligent decision and help their companies move ahead with the development of a certain project.

Transparent Data Tiering

Video projects shot in the past decade take up more and more space and this means that a new asset management method has to be effectively found. If you don’t know this, you should learn that video production companies rarely are able to delete their content assets. They have to be archived. Transparent data tiering capacities now enable these companies to move their assets from expensive production storage systems into low-cost and incredibly safe archival storage systems.

Besides, these low-cost archiving solutions allow each company to get a better insight on each asset and decide if it meets all requirements. These capabilities are nowadays enabled by machine learning and AI, a thing that was impossible until a few years back.

AI in the Studio

The amount of digital assets that a video production studio can have is simply stunning, today, as the managers at New Evolution Video Production Company claim. These assets can be monetized and used for decades from now on, which increases each company’s capabilities of delivering high-quality video content as well as profits.

AI also contributes to enabling companies to efficiently locate, reuse and restyle different assets from the past, a thing that was particularly problematic with traditional manual techniques. This usually meant that some assets were literally lost forever after only one use. AI and machine learning automate the data extraction and allow each user to perform fast database search inquiries and automatic analysis on each file.

High-Performance Parallel File Systems

In the video production industry, there are IT teams with the very specific target of handling either large files, either sets of small files. The IT teams have to develop scale-out parallel file systems that can provide a faster access to all those assets. New solutions incorporate NVMe SSD’s along with parallel file systems. Overall, this is due to increase the scalability of a company and every type of content, alongside with the company’s capability to enjoy high-performance/ low latency storage solutions.

Multiprotocol Support

Media and entertainment companies need better, higher-performing storage requirements. This means that they have to build multi-tier infrastructures for storage. In this context, multiprotocol support has become a basic requirement for these companies. New technological advancements allow companies to implement hybrid could strategies to boost their storage capabilities. New data migration models from (POSIX, NFS, SMB) to cloud and object-based storage systems have been lately developed to meet these very specific requirements and have become over the past few years basic standards in the industry.

Today’s applications can read data directly from cloud and object storage without having to re-migrate those to their primary source for proper use.

Infrastructures are Redefined by Cutting-Edge Software

Instead of relying on hardware systems to monetize their assets for as long as possible, video production companies can now enjoy the perks of having unlimited access to ever-expanding software infrastructures. This eliminates the need to constantly update and upgrade their hardware infrastructure, which was incredibly costly, as anybody would expect it to be.

All these technological advancements and adjustments will allow us to enjoy better and better video content, will enable small and large companies to make a better use of top-quality content, as it will become incredibly accessible to a steadily growing number of people and enterprises. And we will most certainly be able to relax at watch incredible shows in the comfort of our home, everything in a stunning quality.

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Melissa Thompson

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of and writes about health, wellness, and business topics.