For businesses that have been around for a long time, changing marketing strategies can prove to be challenging. Most likely these entrepreneurs have come to rely on newspaper, radio, and television for all of their advertising. Some of them have not caught on that the Internet is a valuable marketing tool. In fact, one-third of all small business owners still don’t have their own website. These entrepreneurs don’t realize what a huge market they are missing, especially when it comes to reaching the millennials and a much younger audience. To reach new customers, business owners absolutely have to use digital technology.
These convincing stats will prove that entrepreneurs need to utilize video and audio in their next marketing campaign.
Online Videos vs. Live Television
More people than ever are turning away from watching live television and instead are getting their entertainment through online video platforms. In fact, six out of 10 people prefer online videos to television. Some of the most common online video platforms include:
- YouTube
- Crackle
- TED
- Vimeo
It’s predicted that by the year 2025, half of viewers in North America under that age of 32 will not subscribe to a pay TV service, but instead will watch everything online.
Mobile Video
Besides the fact more people than ever are using their television sets to view videos, they are also using their mobile phones to do the same. In fact, every day there are over one billion videos viewed on mobile devices. About 70% of these views are on YouTube alone, with an average mobile viewing time lasting more than 40 minutes.
For these reasons, entrepreneurs will want to use mobile-friendly marketing strategies for their next campaign.
Podcasts
Along with online videos, podcasts are also becoming extremely popular. Many people enjoy listening to podcasts because it’s something they can do while driving or when watching video isn’t convenient or possible. According to the most recent statistics, 44 percent of Americans have listened to a podcast while 26 percent listen to them on a monthly basis.
Nearly 70 percent of all podcasts are consumed on a mobile device. Due to their increasing popularity, many businesses are using podcasts to engage consumers. For entrepreneurs who want to turn their YouTube videos into podcasts, a YouTube Audio Convertermakes it very simple to do. The converter can be found at EasyYouTubemp3.com.
