The past few years have seen more and more companies jumping onto the digital transformation bandwagon in order to take the elevator to business growth, but not all of them have succeeded. In fact, one report found that only 5% of companies succeeded in reaching their goals for digital transformation.
Digital transformation isn’t a magic wand for scaling your business. The exact reasons for failure are different for every company, but one reason is failing to consider digital adoption.
Digital transformation without digital adoption undermines business growth
Digital adoption isn’t necessarily about introducing more advanced digital tools, but about making sure that the ones you implement are used to their fullest extent. When companies focus on digital transformation without paying enough attention to digital adoption, they risk overwhelming employees with complicated new tools and processes.
Lacking sufficient onboarding, employees stick to outdated, inefficient work practices. Employee engagement plummets as they grow more frustrated, and sometimes businesses lose key employees who take years of company experience and know-how with them.
At the same time, businesses see a drop in customer experience, as customers grow confused by changes to their interactions with the company and don’t know how to manage new customer-facing tools. Sales decrease and brand image drops.
Finally, the digital transformation process is abandoned and the company goes back to basics.
That’s a short cautionary tale about the effects of ignoring digital adoption. Here are 4 reasons why you need to push for digital adoption in order to successfully scale your business.
Digital adoption improves customer satisfaction
Business success depends on keeping your customers happy, and pushing for digital user adoption is one way to do it. Digital user adoption means that your customers use your customer-facing digital tools, such as a customer account portal or a mobile banking app, to their fullest extent. They feel in control of their interactions with your business because they can check their balance, make purchases, or troubleshoot issues under their own steam.
Knowing how to use your apps means that they can get the information and services they need fast, reducing frustration and improving customer satisfaction. What’s more, when your customers use your self-service digital tools instead of calling a manned customer support line or arriving at your business in person to carry out transactions, they reduce the strain on your employees so that they can spend more time on tasks that drive business growth.
Digital adoption raises employee productivity
Digital adoption ensures that your employees are using your business tools in the right way. You chose your digital tools carefully to help your employees use their time more efficiently. By putting the effort into employee training and onboarding, you ensure digital adoption that lets employees hand time-consuming busy work over to business apps.
Now that you’ve automated tasks that don’t need human input, employees can be more productive, redirecting their time and energy towards creative activities that drive business growth. What’s more, your workers know how to use business apps to improve collaboration, teamwork, and project management, working together more smoothly.
Digital adoption generates a positive business atmosphere
Engaged employees are also critical to helping you scale your business. When your employees are engaged with their work, they’re more productive, more likely to share positive content about your company, and interact with current and potential customers with more enthusiasm.
Digital adoption raises employee engagement by helping them feel comfortable in their role. They understand how to manage the tools that you’ve provided, giving them confidence that they can do their jobs well. It also improves your employees’ relationships with your business management, because they feel they can trust their managers to set them up for success. They aren’t frustrated or overwhelmed by tools they don’t understand, or feeling resentful about doing mindless tasks that could be automated.
Digital adoption drives better business decision-making
With digital adoption, you know that you’re using the best tools for your business, in the best possible way. Digital tools improve the flow of data around your company, enabling all departments to access the information they need to drive better business decisions. They also help you to leverage AI-powered data analysis that helps your business to scale.
Digital adoption allows you to use your tools to generate improvements in your business, whether that’s in marketing, finance, inventory management, or any other department. With digital adoption, you can improve efficiency, reduce costs, and spot new growth opportunities.
Digital adoption drives business growth
Every business wants to use digital transformation in order to scale the company, but without pushing digital adoption it’s just a fast track to disappointment. Digital adoption improves customer satisfaction, raises employee engagement and productivity, and drives the development of better data-based business decision making. When you push digital adoption, you can find the best way to improve business growth.