instagram

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of HarcourtHealth.com and writes about health, wellness, and business topics.

Instagram is an important business tool that you can’t afford not to be using. With 500 million daily users, it offers benefits for businesses of all types, but it can be especially useful for businesses targeting younger generations since 50 percent of Gen Z is already on Instagram. If you’re one of the 25 million businesses already on Instagram, then you’re off to a great start, but are you using it to its fullest potential and is it helping you grow your business?

As powerful as Instagram can be for a business, without the right tools and strategy, it’s likely that it’s just using up your valuable time, energy, and money. With Instagram influencing approximately 75 percent of purchasing decisions, though, it’s not something you should give up on. Instead, learning about and using the right tools, (like those named below), you can give your efforts purpose and optimize your Instagram account and use it to your advantage, helping you grow your entire business.

  1. Grum

One of the keys to boosting your Instagram and using it as a way to grow your business is posting consistently. It can be hard to get posts up on a regular basis if you’re not scheduling them out, though. Luckily, there are tools like Grum that can help with that. Grum lets you schedule Instagram posts from your desktop in advance and get them ready to go, (even if you’ll be out for the entire following week), making it that much easier to keep posting consistently, even on crazy days.

  1. Leetags

Hashtags are an extremely important part of Instagram, but finding the right hashtag, knowing which hashtags you should use, and generating hashtags can be tricky. If you don’t come up with or use the right ones, you could miss out on a lot of business growth opportunities. That’s where Leetags comes in. Leetags helps you generate hashtags for Instagram and helps you get found by people who are interested in the kinds of things you’re posting.

  1. Likesocial

Likesocial is a tool that your business needs if you want to see growth through Instagram. It helps you cultivate Instagram likes by getting your posts in front of real people for real views, likes, and interactions, and it does it all automatically. You need to grow your business on Instagram, but you may not always have the time to do it manually, and Likesocial is the perfect tool to take over those responsibilities and help you get that growth while you focus on other aspects.

  1. Iconosquare

Analytics are necessary for any business if they want to make the most of their efforts and help their business not only survive but thrive and having good analytics for your Instagram is no exception. Iconosquare is a great tool that provides analytics and insights to help you better run and manage your Instagram so that you can increase engagement and grow your business. Plus, since it does the data collection and arrangement for you, it saves you tons of time and hassle.

  1. Afterlight

With Instagram being such a visual platform, it’s important that the images and videos you post are high-quality and aesthetically pleasing. Although Instagram offers its own filters with limited creative control, having another tool that you can use to help you edit and beautify your images how you want to is helpful, and Afterlight is the tool that you need. Afterlight lets you edit your photos using different filters and modifications-it even lets you add frames. Using the tool will let you take your photos a step further than you otherwise could just using what’s available on Instagram.

  1. INK361

INK361 is a tool that gives you the insight to help you grow and engage with your Instagram audience, but perhaps one of its most valuable features is the fact that it allows you to keep an eye on the competition. Not only can you see what’s going on on your account, but you can monitor and make comparisons to competitors that you have, helping you get insights into what they’re doing, what’s working, and what’s not. As a business person, you already know and understand just how valuable insights into competitors can be, making INK361 an invaluable Instagram tool for growing your business.

  1. SocialRank

Wouldn’t it be great if you could determine who in your audience was engaged with and helpful to your business and who was following you but never engaging? Well, thanks to SocialRank you can. SocialRank lets you look through your audience, analyze them, and even organize them so that you can make the most of your following on Instagram and even other social media platforms. By knowing and organizing your audience, you can get ideas on how to better grow your business more quickly.

Final Thoughts

With the right tools and strategies, Instagram is a powerful business development tool that your business should be using. If you aren’t using the right tools, though, you could be wasting valuable time and effort on strategies that are hardly helping at all. With the help of tools like Likesocial, SocialRank, Afterlight, and the others named above, though, you can use Instagram to grow your business and make the most of your efforts there.

What other Instagram tools are you using that have been helpful for business growth?