Are you struggling to strike success with your app? Well, with so many successful apps out there, it’s hard to make an impression if you’re failing to implement the best practices for your business.
There are almost 2 million apps available in the Apple Store, so to stand out you have to provide people with a benefit or product they just can’t resist.
3 Things the Most Successful Apps Have in Common
Dying to know what makes an app successful? In this article, we’re sharing 3 things the most successful apps have in common, so you can craft a plan to catch up and provide potential downloaders with the best app possible.
They Focus on Their Core Feature First
The best apps don’t try to be everything for their users. Instead, they aim to provide the core benefit that brought users to them in the first place. They make sure they’re nailing their core feature before rolling out additional programs or services.
By focusing on that main feature, you can avoid distracting or annoying users with clutter and unnecessary additions. So, focus on your main feature, and what makes your app unique. What problem are you solving for users that no other app can?
The best apps use their core feature to solve a customer problem or need. So, to be successful, you need to build your core feature and functionality around addressing that issue. If you simply try to chase after what your competitors are doing, you’ll lose sight of what your customers are actually looking for from your app.
The most successful apps are ones that differentiate themselves from competitors and provide value and service their competitors can’t. They know their brand story and digital marketing strategy.
Focusing on your key feature can help you get your app out the door sooner, and clearly outline why customers should download your app in the first place.
They Emphasize Value
Customers don’t download apps because they want something new on their phone. They download an app because it provides them with some sort of value they can’t get elsewhere. To be successful, your app must deliver your customers with real value at every step of the journey.
It’s important to note that value can be a range of things. Value can be convenience, utility, entertainment or many other things. But to be successful, you need to confirm (with user research) that you have identified the right value to offer customers, and that you are successfully delivering that value to them.
They Keep Things Simple
General value and core features mean nothing if your app is confusing or difficult to use. Great app developers know customers prioritize efficiency above all else, and that they will delete an app if they find it difficult to use. By offering a convenient interface with UX principles in mind and simple navigation, you can convince customers to repeatedly use your apps and become loyal customers.
Another aspect of simplicity is making sure your app is high performing. If you want better app performance and syncing, check out zapier alternatives.
Ready for Success
Successful apps don’t just become successful overnight. They become successful by creating an app that meets users where they are and provides the benefits that they need. By following the three trends in this article, you can set out to create the best version of your app possible.
Did you find the information in this article helpful? Check out our business blog for more tips and insights!