Holiday season is fast approaching. Shoppers are looking to buy and save, get stocked up on small gifts, find deals on big items and snatch up the healthiest holiday recipes.
The holidays are also a great opportunity for a business owner to increase profits and get their products noticed. This is especially true for “healthy lifestyle” companies toutingdiets!
So, how do you get your brand out there? How do you get people to pay attention to something potentially good for them among all the holiday decadence? Here are a few simple tips forstarting your ecommerce health brand this holiday season.
Healthy Holidays Anyone?
Healthy lifestyle products may not be the first thing people think of when it comes to the holidays, so making sure your brand gets noticed might seem a bit tricky. That’s why it’s best to have a holiday-marketing budget ready so you can have a little extra to spend on advertising. Take a look at your analytics and see from where and when you get the most business and spend accordingly. This includes traffic from search engines, social media and more. Most social media platforms have options for paid advertisements and will boost your ads or posts for you.
Another good option is holiday flash sales. Everyone’s going to be looking for deals and offering your product at a reduced price for a short period of time is a great way to open your brand up to new people. If you can find a way to make your product holiday themed, even better! Maybe you’re selling a cookbook of healthy recipes for Christmas, or an exercise guide of easy workouts for people who are too busy with all the holiday hoopla to get to the gym. Don’t be afraid to tailor your sales and advertising to the fit the season.
Similarly, bundle offers are perfect when it comes to gift giving. Say you sell all-natural and organic products. Well, put a few of them together in a nice package and call it a gift set! Not only does this help your e-store but it offers options to people who looking for gift ideas and may not be sure what to get. This way, there’s something ready for more indecisive consumers too.
Mobile is A Must
An important thing for any cloud based ecommerce platform is to have your store available on mobile. During a busy season, this is an absolute necessity! People are trying to fit as many things into the day as possible so if they’re on their phone trying to buy your product and your site isn’t working, they’ll move on to something else. Make sure everyone can access those great flash sales and bundle offers you’ve got for them. In other words: Go mobile or go home!
Keep an Eye on SEO
One last tip for optimizing your holiday sales is to pay attention to SEO changes. Assemble holiday-themed content around specific keywords for your site. Write a blog about staying health conscious during the party season, share easy recipes for a lighter holiday meal or make a list of tips people can follow to keep up their New Year’s resolutions. Whatever you’ve got to offer, get that on your site and plug your product right alongside.
Remember, it’s best to get out ahead of things with these tips for starting your own ecommerce health brand this holiday season. Have your content written, your bundles bundled, and your flash sales set to go. This way, you’ll be ready to make the holidays healthy well in advance!