Determining the Best Trade Show to Boost Your Company’s Popularity

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It’s an honour to receive an invitation from organisers to join a trade show. It’s your chance to meet with people who are potential customers. It also means that organisers thought of your business as one of the top companies deserving a spot during the event.

Although it’s a good thing to receive such an invitation, it doesn’t mean that you have to accept right away. You need to check first if the trade show is worth joining. Some trade shows don’t have a lot of attendees, and you’ll only be wasting your time if you decide to go there.

The reputation of the organisers

Some of the trade show organisers have been in this business for a while. They have connections with top companies. They have also made a right name for themselves through the years. Therefore, if you take part in a trade show that these people organised, it’s a good move.

Possible companies attending

You also need to check who else is going to the event. If top companies will be there, it’s a good idea if you will be among them. You want attendees to think that you belong to that group, and you also deserve their trust. Besides, if some of the biggest names will be there, you can be confident that many people will come. If you are yet to build a name, you can capitalise on the popularity of other businesses.

You also need to check if your direct competitors will be there. If they will, and they’re about the same size as your business, you can sign up and compete with them. However, if there are huge competitors who will most likely suck all of your potential customers away from you, it’s going to be tough.

Conditions for joining

Check the terms for taking part in the event. Will you get a booth, or will you share it with another company? How big is the area that the organisers will allocate? If you think it’s good enough, you can pursue the plan. You also need to check the fees. For some trade shows, you might have to pay a specific amount so you can get a slot.

You also need to determine how free you are to use advertising materials. For instance, if you want to use display stands, you might need to have permission from the organisers. It’s tough not to have these display stands since they attract attention. If you have other gimmicks to be appealing in a sea of booths, the organisers also need to allow you to use these; otherwise, it will be tricky for you to stand out. You can check out if you receive permission to use banner stands for advertising during the event.

After checking the details of the trade shows that you could potentially go to, it’s time to sign up. For popular events, you need to decide soon since the slots could quickly fill up.


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Melissa Thompson

Melissa is a mother of 2, lives in Utah, and writes for a multitude of sites. She is currently the EIC of and writes about health, wellness, and business topics.